December 22, 2008

Graphic Design Branding

To create a “brand” for a company is to create their image, and to promote that image with campaigns and visuals. Working in branding allows a graphic designer or design firm to get involved with many aspects of the industry, from logo design to advertising to copywriting and slogans. The goal of a brand is to make a company unique and recognizable, and to project a desired image. Over time, a brand can make a company a household name, and identifiable by a simple shape or color. To create a brand for a company, a designer needs to fully understand the goals of the organization, the industry as a whole, and working with design to create the appropriate materials to represent that company.

Type of Work

When working in branding, a designer can expect to work in:

  • Logo design
  • Business card design
  • Letterhead design
  • Packaging
  • Copywriting
  • Writing slogans
  • Advertising design
  • Typeface design
  • Research
  • Marketing

Examples of Branding

Examples of branding are all around us. The NBC peacock, the UPS brown truck and Nike’s “just do it” are some of the most famous examples. They are so recognizable that we don’t need to hear a company name to know what they are. Online brands such as MySpace, Facebook and YouTube are more recently developed but now just as recognizable. Logos on your favorite products, the packaging they come in, and the slogans that represent them are all examples of branding.

your photography website set-up

With not more than a computer, a simple web page , and a link to the internet you can skillfully make your photographic presence known. You may prefer to begin with a free website. Here you will save money while you bring your ideals together, master how to publish your work, and how to market your work. Once you have built-up the expertise required to build and maintain your website you should upgrade.

When you are ready to upgrade you will need to make certain to take careful consideration to picking your domain name. Your domain name is typically your company name, captivating one of your keywords into the name can have a great impact on the search engines.

One of the initial steps you should study when starting to build a photography website is to be straightforward with what you are attempting to say, and know your viewer ship. Determining the intent of your website from the start will guarantee that the outcome of your work will be successfully communicated .The exceedingly important criteria when you are designing your website is understanding the websites objective and audience.

A nice way to get ideals flowing is to visit with different websites that are in the same niche, this can help you predetermine the sort of website that you desire, or may not want at all. Numerous websites contain way to many snazzy bell and whistles. while you need to draw visitors, many visitors are repulsed by all the razzmatazz. One concern when you have a variety of graphics is that it takes quite a long time to load the page. A large amount of people are inpatient and move on. You only have on the average of 10 seconds to get the attention of someone surfing the web.

It is best to stick to the fundamental website. You want to have an uncluttered and inviting front page. On this page you need to have respectable copy, in this copy you will want to detail the perks of utilizing your photography business. People enjoy to purchasing from people so converse like a person. Make your website from one person to one person. Also needed is a powerful call to action, this is where you relate to your visitors what action is needed now. Identify your call to action all though the page. This is extremely important, because a variety of individuals will not scroll to the bottom of the page.

December 17, 2008

Communication Arts's link for 12/15


November 24, 2008

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